Logo Design and Branding

Hopskeller Brewing was a brand-new brewery planned (and currently open) in Waterloo, IL. The founder, operating partner, and head brewer Matt was looking to work with someone to develop a brand that represented his dreams for his brewery.

It was a fun process of integrating the old history of the town with his own personal history. With medieval to modern flair, we arrived at a strong and striking single hop for the icon of the logo. This played nicely with the eventual interior of the building.

4K TV Advertising

To help disseminate information outside of the tap-bar, we came up with utilizing some TVs as additional digital signage to help inform customers on anything from current specials and beers, to menus. We utilized branding colors for vector-based images, as well as on-site photography to create short slideshows.