Logo Design and Branding

Excelsior Program was a new non-profit looking to get a full branding package and logo designed. After a few rounds of revisions we resolved on the following logo and colors. Following the branding, we began to work on a social media strategy and a website plan.

Website Design and Management

To keep the site simple, inexpensive, and easy to update from a content perspective: we resolved on using a VPS with a quick Wordpress install using existing themes. Donation functionality was paramount and accomplished through the Paypal Donations program.

Given the focus of the non-profit, photography played an important role in conveying their philosophy and mission. We chose a theme that was easy to integrate both photography and our branding assets.